A no-nonsense strength gym for people who measure progress in plates, not promises.
The idea
An anvil locks into an upward chevron — raw material becoming form, rep after rep. Charcoal grounds it; a lime charge supplies the energy. The condensed type hits like a barbell.
Colour system
Charcoal
#1A1D22 Primary Lime
#B4E61E Accent Slate
#3A4048 Secondary Chalk
#EDEFF2 Surface Ink
#0E1013 Text Typography
FORGE
قوّة · انضباط · تقدّم
Brand voice
DirectToughMotivatingNo-fluff
“Show up. Lift. Repeat.”
In the wild
Want an identity like this?
Logo, colour, type, voice and the mockups to see it real — designed end to end.