← Portfolio Luxury oud & perfume house

ABAQ

A scent that lingers

An Omani niche perfume house composing oud and amber for those who prefer to be remembered, not announced.

The idea

“Abaq” (عبق) is the trace a fragrance leaves in a room after someone has gone. The mark distils that into a single wisp of smoke curling into a drop — breath becoming essence. Brushed-gold on deep aubergine carries the warmth of oud and the calm of a private atelier.

Colour system

Aubergine #34203A Primary
Brushed gold #C9A24B Accent
Warm amber #DDA15E Secondary
Cream #F4ECDD Surface
Ink #1B121B Text

Typography

Abaq
FrauncesDisplay
The scent that lingers
General SansText
عود · عنبر · مسك
IBM Plex Sans ArabicArabic

Brand voice

RefinedSensoryHeritageUnderstated
“We don’t announce. We linger.”

In the wild

The bottle
The bottleFrosted glass, gold cap, gold Arabic mark.
Packaging
PackagingAubergine gift box, gold foil, satin lining.
Stationery
StationeryEmbossed cards, gold on aubergine & cream.

Want an identity like this?

Logo, colour, type, voice and the mockups to see it real — designed end to end.